You can create a new sequence by clicking on the New Sequence button on in the top right corner of sequences page.
Step 1: Add the sequence title
Step 2: Add the subject and email content
Step 3: Personalize the email content by including the contact's first name and company name in subject line and email content
Step 4: Add the next email of the sequence. You can define the time interval in days between the previous email and this email. You can also configure to send this email only on weekdays. Add up to 10 emails in the sequence.